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“It’s called project Everest” said Kavikrut, the Chief Growth Officer at OYO. I was intrigued. With a twinkle in his eye, Kavikrut explained how a …

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Intellect v/s Spirituality

Intellectuals accuse Spirituals of telling people not to use their own minds. Nothing can be farther from the truth. What is the logical mind? In…



The Archery of Narratives

Today, the consumer is in control, and increasingly the challenge for advertisers is to create experiences that people will want to have because they may…