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Workatrek!

“It’s called project Everest” said Kavikrut, the Chief Growth Officer at OYO. I was intrigued. With a twinkle in his eye, Kavikrut explained how a …

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Intellect v/s Spirituality

Intellectuals accuse Spirituals of telling people not to use their own minds. Nothing can be farther from the truth. What is the logical mind? In…


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The Archery of Narratives

Today, the consumer is in control, and increasingly the challenge for advertisers is to create experiences that people will want to have because they may…