Amith Prabhu, Author at Reputation Today

Taking PRide April 9, 2018

Public Relations for the Home-City

In 2017 I have travelled to Mangalore, my home town more number of times than I did in the ten preceding years. I had personal…

Taking PRide April 2, 2018

The acquisition of the Indian PR consulting firm

Starting, as early as in 2005, Genesis Public Relations became the first Indian firm to be acquired by Burson Marsteller. In the ensuing twelve years…

Taking PRide March 26, 2018

Defining Public Relations for the future and creating a Council

It amuses me when several professionals I meet refer to Public Relations as mere media relations. It amuses me further when in-house professionals say they…

Taking PRide March 19, 2018

The YPC and ABC Prize are back – Dublin and Washington DC beckon winners

This is a programme we began in 2013 and are going strong with. We have honoured four PR consultancy professionals and then last year moved…

Taking PRide March 12, 2018

Measuring GREAT because Public Relations is about just that

For as long as we can remember we have been drowning in the self-inflicted sorrow of how to measure Public Relations. And the joke is…

Taking PRide March 5, 2018

How will the Burson-Marsteller and Cohn & Wolfe merger pan out in India?

Suddenly, as the month of February was ending, a news flashed on Business Wire, before any of the two large PR news networks could break…

Taking PRide February 26, 2018

Speakers Bureau for Corporate Communicators

Last week I was filling in for a Chief Communications Officer who had to pull out of a conference one week prior and via a…

Taking PRide February 19, 2018

A leader, a gentleman and the man of the moment

For those who organise events that include speakers there is always a sword hanging about a speaker pulling out at the last moment. Many of…

Taking PRide February 12, 2018

Conclaves on Innovation and Influence this Spring-Summer in Gurgaon and Mumbai

For the past three years, a two-city conclave has been organised in the key metros, skipping the metro closest to the PRAXIS venue of that…

Taking PRide February 5, 2018

An interesting week in the Indian PR’s Big Four

The week between January 29th and February 5th was historical and in some ways connected to the Big Four PR firms in terms of the two key things that…

Articles by Amith Prabhu