Articles by Asif Upadhye






Can we really manage media?

Two high-stress, interdependent professions – the relationship between PR professionals and journalists has long been a topic of discussion. Often, this relationship is mildly strained,…





How to get clients to take PR seriously

Have you ever wondered how two people connect? They connect over conversations that involve stories. These stories inform or are relatable. Bestselling author Seth Godin…