Articles by BN Kumar

What an idea Sir Ji!

Gone are the days when PR could function with a straight Press Release or announcement and the corporates would remain happy. Today, media has developed…


Why should I read newspapers?

Veteran journalist Kuldeep Nayar’s words – you should read a lot – still echo in my ears. I heard him saying this to our batch…



Garbage In, Garbage Out!

For PR veterans it may sound elementary, but for many other professionals it still remains a challenge. Yes, I am discussing the art of writing…


PR is not an OTC drug

Public Relations has come a long way ever since the first Press Release was issued on October 28, 1906 and has emerged as a specialist’s…


Communication in Death

Communication does not end with death. My dad – Honorary Capt. BSRV Subba Rao (89) – who died in Hyderabad on September 25, 2017, donated…


News comes with an immediate expiry date

Corporate communications professionals and public relations firms often face this question from their bosses or clients – “why isn’t the media covering our press releases…


Countering fake news and the rest

Last Monday, I was at #IABCIndiaConclave at NCR-Delhi where they had a panel discussion on fake news and ethics. The panelists discussed as to how…


Meet deadlines to hit headlines

Reacting to my last column Are We Media Ready, a journalist friend commented that many PR people do not understand media deadlines. Journalists are often…


Are we media ready?

“I do not need to attend workshops on press release writing,” said the vice president of a PR firm when she was told that she missed a…