Articles by BN Kumar

Meet deadlines to hit headlines

Reacting to my last column Are We Media Ready, a journalist friend commented that many PR people do not understand media deadlines. Journalists are often…


Are we media ready?

“I do not need to attend workshops on press release writing,” said the vice president of a PR firm when she was told that she missed a…


Communication for Peace & War

Communication is diplomacy and communication is also journalism. Just as adverse media reports about two warring corporates fuel the fire between them, news and negative…


Communicating for a cause

A communicator is a responsible citizen first. While fulfilling our professional engagements, we can always look for contributing to the society around us. It’s not…



Lessons from Rewari girl power

Call it the Bollywood blockbuster Dangal effect or the new awakening arising out of the Beti Bachao-Beti Padhao slogan given by Prime Minister Narendra Modi….




You can’t kill a story!

Crisis communication is about getting facts right, setting the record straight. Crisis comes uninvited! And it happens when you least expect! In fact, even the…