Articles by Samir Kapur

Potential PRCAI growth plans

Like Rome, reputations are not built in a day. Years of ongoing efforts are imperative in making any brand acquire an aura or sustained presence…


Emergence of Enterprise Social Media

Internal communications is a critical component to your company’s success. You need to think about the role of internal communications more strategically than ever before….


Reputation building in the Digital Era

With the digital universe growing at a scorching pace, many domains – from publishing, marketing and advertising to public relations, among others – are experiencing…