Articles by Smita Venkataraman

The STAR Effect

You created this superb poster. It had all the important details you wanted to convey to your employees. You and your team felt that visually,…


The power of One

I remember joining in the thunderous applause by the theater audience and celebrating the awesome impact of a dialogue while watching a blockbuster hit movie….


The King and I

A glimpse of PR, Communications and Reputation Management from Ancient India It was a cloudy evening as I peered up at the tall tower of…