The new mantra should be measurement and value
Based in Hong Kong, Charles Lankester, EVP Global Reputation & Risk Management, Ruder Finn is a global marketing and communications leader, specialising in reputation and…
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Letters to the editor – a good PR tool
It may not strike you immediately, but a letter to the editor can make a powerful impact in your PR plan. The letters-to-the-editor page, being…
Power messaging refines communications strategy
The message is ‘king’ in Public Relations. And, PR messaging depends on clear communication. Powerful messaging refines your communication strategy. Communicating successfully to your customers…
Blogs: creating corporate reputation that’s ‘real’
What sets a blog apart is the personal tone, providing a unique, personal way to communicate. And, what can be seen is that the casual,…
A rendezvous with Guillaume Herbette
In April we spent a few days in Bangalore. We were there mainly for the Reputation Today Conclave that was scheduled on the 20th of…
Earned media or paid media?
Look at Public Relations today – it is changing quickly. Anyone can be an influencer nowadays, especially with the engagement with digital media. PR influences…
Managing negative PR
Have you ever experienced public criticism or a PR disaster? Business owners should always be prepared to deal with bad publicity and the effect it…
Internal communication influences corporate culture
Communication is one area that business leaders should attach great importance to. When we generally talk about communication, we cannot help but touch upon the…
The 30 Top Corporate Communication Teams in India
There are over a thousand companies in India that have a communications leader. This is a back-of-the-envelope estimate. Even if the Top 25 firms had…
Writing a successful media pitch
Pitching a story to the media is no easy task. It involves a lot – it’s about building relationships and getting your message across in…