Who is accountable for business reputation?
Reputation is critical to corporate success. High-profile companies are more likely to perform better – attract good talent, clinch better partnership deals, and even recover…
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What can harm the reputation of a young organisation?
Reputation is one of the biggest and most important assets a company has. When a company’s positive stories are reported in media, or when people…
The Fulcrum Awards 2017 Shortlists Announced
The Fulcrum Awards Management announces its finalists for 2017. The shortlist was arrived at, after day-long deliberations by an esteemed jury of 18 communication professionals. The…
Building a reputation when starting up
“A simple desire to create a tailor-made product for the Indian consumer has grown into something beyond what we imagined,” Sachin Bansal, CEO Flipkart revealed,…
Battling for the consumer’s mind: Positioning & Reputation
Conveying a brand’s reputation to a target market is a fundamental marketing activity. And, arriving at a unique positioning for that brand is also intrinsic…
Measuring Reputation
We can say that measurement of corporate reputation depends on an assessment of the consumer’s trust in the brand. Then follows the question: can it…
Top Corporate Communication Teams’ Day-Out
The Reputation Today list of India’s 30 Top Corporate Communication Teams – 2017 was released in the first week of May. And, as a sequel,…
Reputation and Marketing: two sides of the same coin!
Public Relations and Marketing are often thought of as two sides of the same coin – they both involve communicating and promoting an organisation to…
Can organisations market good reputation?
When you consider corporate “reputation” there are some questions that surface. What is the reputation of your organisation from the perspective of customers, prospective customers,…
Designing a Newsletter
Newsletters are generally published periodically, to give information and to keep the connect intact. The content of a newsletter will obviously depend on its readers….