I have the will to keep going, and that is God’s gift
Always focused on planning her career moves, and winning medals for the country was Mary Kom, who gave a Power Talk at the Super Night…
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Technology: An enabler of powerful storytelling
Today, brand storytelling is all about creating a consistent experience and invoking emotion across different channels. Brand storytelling is at the heart of driving emotional…
The importance of bravery and risk-taking in creating great work
What does it take to develop effective, creative work, questioned Arun Sudhaman, CEO and editor-in-chief, The Holmes Report on Day 2 at PRAXIS7. The discussion,…
The Reputation Today 40 Under Forty – Class of 2018
Here is a list of 40 dynamic women and men who have made an impact to the business of Public Relations and Corporate Communications. In…
Another time, another place – Stories from yesteryears of Indian PR
Taking us back in time, into a different world, was Roger Pereira, advertising and Public Relations veteran – on Day 2 at #PRAXIS7 in his…
Storytelling should make a measurable contribution to your organisation’s bottomline
What do stories do? They connect, engage us, and inspire us. Stories help us get attention, make people believe in us, and also make a…
Television is where brands make stories
“You tell better stories … when you can measure the impact they make!” was how Partho Dasgupta, CEO, BARC India kicked off his Special Address…
The future belongs to the best, creative storytellers!
Opening his talk on a light note was Peter Brun, Chief Communications Officer, VFS Global who spoke on – “Storytelling in the World of Travel…
Research: The Core of Powerful Storytelling
“Research is at the core of Powerful Storytelling” was what Tina McCorkindale, President, Institute for Public Relations spoke about in her keynote address at #PRAXIS7….
It is worth focusing on building a character for brands
In the market, brands are involved in creating a unique culture that is exhibited in organisations too – interacting with internal or external publics, to…