Creating a culture of creativity in Public Relations
Creativity in advertising is common, and is seen as a crucial component of success and competitive advantage. But, where does creativity stand in Public Relations? That…
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Being relevance-obsessed and relevance-equipped communicators
While starting off his keynote address on Being Relevance Obsessed and Relevance Equipped Communicators, Fred Cook, Chairman, Golin observed that he was here to talk…
Whether in China or India, it’s very important to understand the local context
Power Panel 5 on Day 2 of #PRAXIS6 focussed on Will Asia lead the way in the next wave of creative communications? In the discussion…
Things are constantly changing, so be on a constant learning-unlearning mode.
Power Panel 4 on Day 2 of #PRAXIS6 revolved around the topic – Young Achievers in Communication from in-house and consultancies. In discussion were the participants…
Content is no longer King, but the Emperor!
The Future of Communications was the topic of Power Panel 3 which consisted of corporate communication leaders from leading organisations – Shaily Vaswani –VFS Global,…
Healthcare industry has a fragile reputation; the responsibility and purpose is stupendously high
Healthcare was the focus for the discussion of Power Panel 2 on “Using the Power of Communication to take Healthcare Closer to Patients”. In conversation mode…
‘Love me today, leave me tomorrow’ is the reality brands look at
It’s all about how to look at brands in motion, said Jennifer Granston, Global COO, WE Communications on Communicating for Brands in Motion in her…
Independent, Indian and Impactful: What sets them apart?
The lure of entrepreneurship had traced the business stories of the participants of this group who discussed the topic: “Independent, Indian and Impactful: What sets…
In Public Relations you have to be authentic, apolitical: Dr Pragnya Ram
The Role of Communications in Building Communities was the topic for the inaugural session at PRAXIS, which had Dr Pragnya Ram, Group Executive President: Communications…
Celebrating clear-cut learnings at #PRAXIS6
Just back from #PRAXIS6 hosted in the Pink City, which was designed to converge all aspects of communications together so that the community can learn,…