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Image Building Exercise and Role of PR

John Martson writes in his book ‘The Nature of Public Relations’ (1963) “planned, persuasive communication designed to influence significant public”. He emphasised that public relations…




Media Relations beyond List

You are as good as your list. That’s a statement that young communicators often face in their early years of profession. And mark my words,…






TOP 5 Must Follow Indian PR Blogs

PR professionals are not very avid bloggers. Conflict of interest, client constraints or consultancy guidelines are probably a few of the reasons. Or may be…