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Rebranding: The Role of PR

Rebranding is serious business. It goes without saying that the better a company engages its brand with consumers, the better is the impact on its bottomline. Brands…


How to enhance Employee Engagement?

Employee engagement remains an important issue facing companies today. Employee engagement is critical because “engaged employees” are more committed and productive.  If employees truly are…





Reputation in a Real-time World

Alan Vandermolen, International President, WE Communications, started his keynote address by putting forth the fact that “The job of communications is not just to manage…