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Online Reputation Management Tips

Today, the reality is that poor Online Reputation Management (ORM) can directly hit the company’s sales. Whether the company is large or small, negative search…


PR is Earned Media

We have heard this statement often: Advertising is paid media, Public Relations is earned media. Even professionals get confused and sometimes cannot pinpoint the difference…



Reputation Tracking at Bangalore

The motive of “engaging the intelligent communicator”, was carried forward to the second edition of the Reputation Today Conclave that took place at JW Marriott…



Strategic Storytelling in PR

In the communications business, we have seen many corporate stories, good and bad, being played out in full dramatic fashion. And very often, it’s the…