FEATURES

Budget: A Major PR Opportunity

The budget for public relations – rather, the low budget PR opportunities – are often discussed on several forums. What we intend to focus on…




Image Building Exercise and Role of PR

John Martson writes in his book ‘The Nature of Public Relations’ (1963) “planned, persuasive communication designed to influence significant public”. He emphasised that public relations…




Media Relations beyond List

You are as good as your list. That’s a statement that young communicators often face in their early years of profession. And mark my words,…