Heritage gives new frontier to Brand Building
Some weeks ago, I was wondering if there might be a corporate brand willing to rescue Mumbai’s legendary but ailing Strand Book Stall because that…
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Starbucks turns race bias embarrassment into a global opportunity. Or tries to.
I was planning to write on the latest controversy concerning Starbucks in Philadelphia when I found my old friend and colleague Ashraf Engineer had already…
IndiGo proves the customer is not always right … and it may be right in doing so
I would not mind beginning with a joke as I discuss IndiGo Airlines this week. In fact, two jokes. The first one goes: Customer: “Waiter,…
Juicy controversies: Guess what ITC’s new brand and Arvind Kejriwal have in common?
An interesting case has arisen in the world of marketing following a high court ruling that has at least temporarily restrained ITC from advertising its…
ICICI Bank troubles are a case study in investor relations management
Do short questions need long explanations? That is the journalistic question that comes to my mind on a morning that features newspaper reports with Videocon…
Why Public Relations could do with some PR for itself
Last week, as news erupted of a crisis in Facebook following revelations of how UK-based Cambridge Analytica “harvested” user data in the social network to…
Digital disruption requires corporate communication to blend science and art anew
It was an interesting experience attending the Innovation First Communication Conclave organised last week by First Partners and Reputation Today in Gurgaon. I felt more…
Five questions for media relations professionals
The top editor one of India’s respected financial dailies whined recently on Facebook about how he got a call from a PR firm asking if…
Social media time-bombs can explode on hard-won reputations
So you think social media is cool? Think again. I realised over the past month that this is a place that can help you make…
Dear Brand Marketer: Can you get a client to buy out Strand Book Stall?
As news broke of the imminent shut-down of Strand Book Stall, the iconic bookstore of India’s financial capital, there was the usual mix of nostalgia…