Owners & CEOs make great brand ambassadors, but they are double-edged swords
It is quite amusing to watch Tamil TV channels these days. Not one or two, but several companies/brands have chosen to bring on the CEO/owner…
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Fortis, Max, Ryan and IndiGo show how vulnerable institutional brands can be
You could call 2017 as an annus horribilis — a horrible year — for Fortis and Max, two of India’s premier healthcare brands that have…