Pride is an Understatement
I have not been more proud to be a Public Relations practitioner than I was on last Thursday when I heard a renowned business leader…
Taking PRide
The Experience Economy
Life is all about experiences. Public Relations is moving towards being Experience Management. The world is rapidly changing with digital experiences. There is a high…
How to be more professional in one of the most exciting professions?
I have always believed that to become smarter in life, hang out with people smarter than you. It takes a lot of perseverance to seek…
Our Time Is Now
Public Relations as a profession has come of age in India. Several leading consultancies are celebrating their silver jubilees. Corporate communications directors are getting a…