VIEWS



Reputation building in the Digital Era

With the digital universe growing at a scorching pace, many domains – from publishing, marketing and advertising to public relations, among others – are experiencing…



Why Creativity Matters in PR

There are rocks in the Aravalli Mountains which are among some of the oldest on earth. It’s difficult to believe they were once molten lava…




Who guards your reputation?

A recent article in Caravan magazine noted that at first R K Pachauri denied the sexual harassment allegation and then issued an injunction that barred…