VIEWS







They are basics for a reason

After over 20 years in advertising, mostly based in Australia, I made the transition to Strategic Public Relations two years ago, on returning to India….



Building a Niche PR Firm

There are two ways to explain any success. First, by taking all the credit and making it look like a well-planned affair. Second, by crediting…


Women and PR

On Womens’ Day today, it is appropriate to celebrate the power of women especially in a business that has quite of a few of us….