VIEWS


Dealing with a Difficult Client

All of us must have dealt with and spent uncountable hours regaling others with some not-so-nice episodes with an unfair client. In fact, sometimes these…




Caution, Creativity Ahead

Creativity is often described as the life blood of public relations. It is at the core of big programmes, it wins awards for practitioners and…



You can’t kill a story!

Crisis communication is about getting facts right, setting the record straight. Crisis comes uninvited! And it happens when you least expect! In fact, even the…


The Blindfolded Plunge

Today, entrepreneurship has become cool. Driven by aspirational case studies, an increased acceptance of family and society of entrepreneurship, and even the public campaigns in…


Sutras for a Perfect Pitch

“We are pretty impressed with your proposal. Let us meet again to discuss the details and freeze the deal.” This was Sudhir’s reaction to Rachel’s…