VIEWS



How to communicate Crisis?

I should have flown with someone else, or gone by car,  ’cause United breaks guitars Musician Dave Carroll said his guitar was broken while in…


It’s not about you anymore

One of the most enduring pieces of professional advice I have ever received was this: consider a brand as if it were a person; one…


The art of Public Relations

My little ten-year old came up to me and asked me, “Mama, you said, you had written this article, but the piece that has appeared…


The coming of age of Healthcare PR

Healthcare PR or better called Life-sciences PR is vastly different from other sectors. It is characterised by the lexicon of medical jargon, forensic and a regulatory…





Advocating Advocacy Communication

“The ability to communicate is essential to the success of any undertaking and an important factor in the achievement of its objectives. We have entered…