VIEWS

Going Social on Crisis

The pen is mightier than the sword, goes an old adage. But in today’s social media age, the smartphone clearly makes the cut. Be it…








They are basics for a reason

After over 20 years in advertising, mostly based in Australia, I made the transition to Strategic Public Relations two years ago, on returning to India….



Building a Niche PR Firm

There are two ways to explain any success. First, by taking all the credit and making it look like a well-planned affair. Second, by crediting…