VIEWS


To lobby or not to lobby?

Public Relations students looking to enter the fast-paced and often confusing world of advocacy or lobbying here’s what you need to understand and think about……






Reputation building in the Digital Era

With the digital universe growing at a scorching pace, many domains – from publishing, marketing and advertising to public relations, among others – are experiencing…



Why Creativity Matters in PR

There are rocks in the Aravalli Mountains which are among some of the oldest on earth. It’s difficult to believe they were once molten lava…