Scope of Public Affairs in the Current Indian Business Landscape
Since modern corporations are subject to the dictates of regulators, Public Affairs (PA) has become very critical to their future. The public affairs scope helps…
VIEWS
FIVE Things To Remember While Doing PR For A Restaurant
Restaurant business is buzzing in today’s world. A restaurant can never be a vanity project; it needs to make business sense to survive. You’ve developed…
What US PR Agencies Require of New-Hire Jr. Account Executives. Is This True in Your Firm?
Professional public relations started in the U.S. at the start of the 1900s, and expanded to Europe over the next generation into the post-World War…
Quick Tips for Beginners in PR and Corporate Communications
We are in the business of communications, we are communication specialists. We build positive image for our clients, manage their crises, create perception for them…
Videos Key to an Effective Communication Strategy
This is the age of visual media – Facebook, YouTube, Twitter, Instagram are all completely focusing on this aspect. If you look at the growing…
With digital audiences increasing, is the media relations dead?
The latest statistics at Mobile World Congress 2016 unveiled that the total number of people existing on Facebook are more than the population of both…
Alchemy of PR; Chemistry matters!
PR for me is not just an art! It is a seamless combination of various disciplines of science that play at various degrees of significance…
5 Best Practices for Effective Online Communications and Social Media
I have frequently been called upon to consult with organizations and professionals on how to safely and effectively navigate the changing currents of online communications….
CSR as a Means to Equitable Growth
Recently while attending a social gathering I was asked to participate in an interesting discussion. The discussion and (a bit of) debate centered on section…
Role of Internal Public
Internal Public Relations in perspective refers to those who work and have a role in an organization such as employees, management and their family members….