2017 – The year of PR and Reputation Management!
Year 2016 has been PR intensive! India Inc. always understood the importance of PR but realised how indispensable it is after a few high-level corporate…
VIEWS
Media grazing – A defence of a dying art
Internet activist Eli Pariser coined the term ‘media bubble’ to describe the restrictive effect of algorithms and other filters on people’s view of the world. The…
Chief Communications Officer (CCO) – Story of ‘PILS’, ‘RISE’ and many ‘GAPS’
I know your first reaction might be that this headline does not make any sense… Or does it? Without further confusing you, let me request…
Small Steps PR Communicators should take before the Year End
The year end is an important time for businesses across sectors and today, with more and more business leaders turning their focus to Public Relations…
Reputation building in the Digital Era
With the digital universe growing at a scorching pace, many domains – from publishing, marketing and advertising to public relations, among others – are experiencing…
Lifestyle 2.0: How lifestyle brands are leveraging technology for consumer outreach
Technology in today’s times, is transcending the way we live to the way companies communicate and engage with the consumers in a multitude of ways….
Why Creativity Matters in PR
There are rocks in the Aravalli Mountains which are among some of the oldest on earth. It’s difficult to believe they were once molten lava…
What I learnt from our Advertising cousins
I’ve just returned from this year’s PRAXIS – now one of the world’s largest gathering of PR professionals. This prompted the question: What do you…
The changing face of news – From live telecast to live stream
Once upon a time, there was a TV set. We used to sit and stare into it and watch Doordarshan, both known to be synonymous…
Who guards your reputation?
A recent article in Caravan magazine noted that at first R K Pachauri denied the sexual harassment allegation and then issued an injunction that barred…