Introducing the age of News Trading and the death of the ‘Market Maker’
In last month’s post, I raised the issue that brands can no longer assume to be the protagonist in editorial content; the priority has become…
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What 2017 has in store for Public Relations?
It is a New Year and hence, the best time to look at the past, while gearing up for what the future may entail. 2016, witnessed the…
They are basics for a reason
After over 20 years in advertising, mostly based in Australia, I made the transition to Strategic Public Relations two years ago, on returning to India….
Surviving the era of ‘post truth’
Well into 2017, one thing I can safely say about the year that we left behind is that it was nothing short of a ‘defining…
Building a Niche PR Firm
There are two ways to explain any success. First, by taking all the credit and making it look like a well-planned affair. Second, by crediting…
Women and PR
On Womens’ Day today, it is appropriate to celebrate the power of women especially in a business that has quite of a few of us….
Relevance drives a successful PR campaign
On 30th October 1938, Mars attacked Earth! There was panic on the streets of America, people armed themselves to face the hordes of green Martians,…
Pay-for-play will dominate PR in the coming years
Media proliferation and media fragmentation are two dominant trends across the world. A consequence of this is more choice for consumers, resulting in a change…
How to communicate Crisis?
I should have flown with someone else, or gone by car, ’cause United breaks guitars Musician Dave Carroll said his guitar was broken while in…
It’s not about you anymore
One of the most enduring pieces of professional advice I have ever received was this: consider a brand as if it were a person; one…