Lessons from Rewari girl power
Call it the Bollywood blockbuster Dangal effect or the new awakening arising out of the Beti Bachao-Beti Padhao slogan given by Prime Minister Narendra Modi….
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Lessons from #NuggsForCarter
“When you want something, all the universe conspires in helping you to achieve it.” ― Paulo Coelho, The Alchemist Probably this was what 16-year-old Carter…
Five predictions for the PR business
Change is always good. It means there are new things to look forward to and the irrelevant ones will fall through. The Public Relations business is…
The power of creativity in Public Relations
Many communicators may say Public Relations is not advertising, and how and why should it be creative? As I concluded my last column with a…
Building Luxury Brands
Think of a Rolex. It immediately exudes a sense of awe in the mind. Rolex is beyond a timekeeper. It is a brand that stands…
Donald Trump’s “Louis XIV” comment reveals the reality of today’s media landscape
In 1655, returning from a hunting trip on the outskirts of Versailles, hearing the news that the new French ‘Parliament’ was convening in his absence,…
The ‘We Know It All’ attitude & why it holds us back
It’s a known fact that we are in a thankless business. Be it from a client side or media, the lack of acknowledgement and appreciation…
Gift vouchers won’t fetch you media clips!
As a journalist, I hate when some people tell me that they can get stories done by doling out gift vouchers. And as a PR…
Start-ups need a compelling PR approach
To evolve is to live, to change is to adjust and perform at the optimum level and to express is to communicate in a lucid…
How entrepreneurs can avoid PR oversights
The importance of incorporating Public Relations (PR) is becoming increasingly evident in the business, especially in the entrepreneurial arena. However, despite innumerable benefits of PR,…