Relevance drives a successful PR campaign
On 30th October 1938, Mars attacked Earth! There was panic on the streets of America, people armed themselves to face the hordes of green Martians,…
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Pay-for-play will dominate PR in the coming years
Media proliferation and media fragmentation are two dominant trends across the world. A consequence of this is more choice for consumers, resulting in a change…
How to communicate Crisis?
I should have flown with someone else, or gone by car, ’cause United breaks guitars Musician Dave Carroll said his guitar was broken while in…
It’s not about you anymore
One of the most enduring pieces of professional advice I have ever received was this: consider a brand as if it were a person; one…
The art of Public Relations
My little ten-year old came up to me and asked me, “Mama, you said, you had written this article, but the piece that has appeared…
The coming of age of Healthcare PR
Healthcare PR or better called Life-sciences PR is vastly different from other sectors. It is characterised by the lexicon of medical jargon, forensic and a regulatory…
PR professionals are now ringmasters of the media circus
I have been a journalist for 11 years and a PR professional for 20, which also makes me the longest surviving entertainment PR specialist in…
How communication adds value to startups in their entrepreneurial journey
“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates A startup is the brain-child…
Are we reporting with intention or for attention?
In a world where media exert is a powerful influence on public perceptions, journalists should voluntarily withdraw publicity that seeks attention without intention. In a…
Advocating Advocacy Communication
“The ability to communicate is essential to the success of any undertaking and an important factor in the achievement of its objectives. We have entered…