Small Steps PR Communicators should take before the Year End
The year end is an important time for businesses across sectors and today, with more and more business leaders turning their focus to Public Relations…
VIEWS
Reputation building in the Digital Era
With the digital universe growing at a scorching pace, many domains – from publishing, marketing and advertising to public relations, among others – are experiencing…
Lifestyle 2.0: How lifestyle brands are leveraging technology for consumer outreach
Technology in today’s times, is transcending the way we live to the way companies communicate and engage with the consumers in a multitude of ways….
Why Creativity Matters in PR
There are rocks in the Aravalli Mountains which are among some of the oldest on earth. It’s difficult to believe they were once molten lava…
What I learnt from our Advertising cousins
I’ve just returned from this year’s PRAXIS – now one of the world’s largest gathering of PR professionals. This prompted the question: What do you…
The changing face of news – From live telecast to live stream
Once upon a time, there was a TV set. We used to sit and stare into it and watch Doordarshan, both known to be synonymous…
Who guards your reputation?
A recent article in Caravan magazine noted that at first R K Pachauri denied the sexual harassment allegation and then issued an injunction that barred…
How are new age companies engaging with their employees?
Today, technology permeates every function of an organisation, and HR is no stranger to the use of technology. Although “employee engagement” is one of the…
How Digital Media can Transform Employee Engagement
Digital Transformation should be at the core of an organisation and embedded in the culture in order to innovate and motivate employees to experience something…
Importance of Trust in Communication Strategy
For any business to be successful, it is necessary for it to build trust. The exchange made must yield a commensurate perceived value for all…