Evolving consultancy models and distinguishing factors
The PR world continues to mimic its older sibling, advertising; and I’m not restricting myself to the former’s increasing use of creatives, planners and, of…
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Tips for handling negative PR
The downside of living in the digital era is the rate at which bad press or negative feedback can spread to millions of people, much before…
No quick-fix, PR is investment in future!
Often we come across corporates seeking quick-fix solutions to their communication problems. “Our reputation is taking a beating; we must do something quickly,” said a…
Content marketing: Making organisations future ready
We’re at a point in the marketing strategy and technology industry when marketing budgets are at an all-time high. It has become imperative to look beyond…
Lessons from Rewari girl power
Call it the Bollywood blockbuster Dangal effect or the new awakening arising out of the Beti Bachao-Beti Padhao slogan given by Prime Minister Narendra Modi….
Lessons from #NuggsForCarter
“When you want something, all the universe conspires in helping you to achieve it.” ― Paulo Coelho, The Alchemist Probably this was what 16-year-old Carter…
Five predictions for the PR business
Change is always good. It means there are new things to look forward to and the irrelevant ones will fall through. The Public Relations business is…
The power of creativity in Public Relations
Many communicators may say Public Relations is not advertising, and how and why should it be creative? As I concluded my last column with a…
Building Luxury Brands
Think of a Rolex. It immediately exudes a sense of awe in the mind. Rolex is beyond a timekeeper. It is a brand that stands…
Donald Trump’s “Louis XIV” comment reveals the reality of today’s media landscape
In 1655, returning from a hunting trip on the outskirts of Versailles, hearing the news that the new French ‘Parliament’ was convening in his absence,…