VIEWS


Storytelling and Communications

American poet Muriel Ruykeser once said, “The world is not made of atoms. The world is made of stories.”  If you are looking for a…


Countering fake news and the rest

Last Monday, I was at #IABCIndiaConclave at NCR-Delhi where they had a panel discussion on fake news and ethics. The panelists discussed as to how…






Meet deadlines to hit headlines

Reacting to my last column Are We Media Ready, a journalist friend commented that many PR people do not understand media deadlines. Journalists are often…


Creativity, the soul of communication

If medium is the body, creativity is the soul of communication. As the ecosystems around us evolve, communication is becoming increasingly dynamic with the ‘How’…