Views

Businesses and organisations with a clear social or environmental purpose are stronger when it comes to corporate communication. Public pressure on companies to speak out…

I had become a great fan of mental models after I was introduced to Game Theory by my Economics professor back in college days. It…

Never has there been an opportune time than now when Albert Einstein’s words resonate in all that we do – “I never think of the…

You’re never going to kill storytelling because it’s built into the human plan. We come with it. – Margaret Atwood ‘Storytelling’ constitutes an intrinsic and…

Two years and numerous waves into the pandemic, most of us can identify ourselves as digital creatures reflecting on the interaction and reliance on technology…

What the heck do I do with my life? This statement sounds familiar right? A question that everyone has asked themselves at some point. It…

There’s a sequence in the 2018 film Bohemian Rhapsody, where Freddie Mercury arrives late to a jamming session, and is perplexed to see his bandmates…

Public relations (PR) as a business has transformed into a well-oiled machinery that touches almost every aspect of an enterprise business, reinventing communication like never…

Let’s face it. Every now and then communications firms do excellent work (client is delighted), good work (client is happy), satisfactory work (client is like…

With the rising importance of reputation and trust in business and a multi stakeholder environment, businesses need smart PR for their license to operate and…