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The article discusses the author’s take on storytelling in the Indian market. WHEN IN ROME DO AS THE ROMANS DO The above proverb signifies, ‘’when…

Globally, most business and tech media, both online and offline (read print), for the past few days are discussing the muted and declining revenue of…

HBR’s 10 Must Reads paperback series is quoted as one of the most immersive for new and experienced leaders alike. Through selected articles, the series has…

PRCAI PRologue held on July 28 saw participation of professionals and achievers not just from PR but from diverse backgrounds. It began with Kunal Sinha;…

As soon as one hears futureproofing Public Relations, a word cloud of digital-first, the next big consumer-loved platform, and a complete Metaverse world forms in…

Publicity laws can be difficult to understand, but I’ll do my best to break it down for you. Publicity builds brands…..  Most people get confused…

Public Relations (PR) and Communications (Comms) are microcosms of the Corporate World and by extension ‘our lives’. However, when talking of future readiness, PR not…

Public Relations is a dynamic profession which demands the highest level of agility and adaptability. The past two years of the COVID-19 pandemic and subsequent…

If there is anything the pandemic has taught us, it is that we are living in a VUCA (volatile, uncertain, complex, ambiguous) world. To help…

A PR professional’s life revolves around analysing, interpreting and leveraging data. As communication professionals, we understand its importance in crafting communication plans and conveying narratives….