Examining customer delight has become a rare phenomenon nowadays, a critical element in defining a brand’s loyalty story. Consumers’ instinct to penalise bad service plays…
The PR landscape has changed significantly over the last few years. Especially after the Covid scenario brand managers across all the industries are busier than…
It is heartening to see how organisations today are taking measures to create a diverse, equitable and inclusive workplace. Although traditionally the corporate world has…
The profile of the Indian workforce across industry sectors has gradually and intensely changed over the decades. There was a time when employees preferred a…
Organisations are modifying their business models and approach towards Public Relations (PR) and Marcomm (marketing communications). Here, technology has a great deal of importance and…
After two years of continued efforts to navigate the businesses amid pandemic impact, the focus of corporate India is now firmly on investing in building…
Every year over 300 practitioners in the field of communication measurement and public relations get together for the annual AMEC Summit. There are providers, clients,…