VIEWS



Are we media ready?

“I do not need to attend workshops on press release writing,” said the vice president of a PR firm when she was told that she missed a…




Dummies Guide to Redundancies

Chances are, if you haven’t recently crawled out from under a rock, you’ve heard the Tech Mahindra audio where HR informed an employee that he…





The Real Pull Communication

It’s time to redefine push and pull communications. These aren’t new concepts, but may mean new things in the new world. These definitions were developed…