VIEWS



Why should I read newspapers?

Veteran journalist Kuldeep Nayar’s words – you should read a lot – still echo in my ears. I heard him saying this to our batch…





Impact of social media on politics

The traditional methods of campaigning are still ubiquitous in India with prospective political candidates going door-to-door distributing freebies, promising the well-being of people, extending courtesies,…



Potential PRCAI growth plans

Like Rome, reputations are not built in a day. Years of ongoing efforts are imperative in making any brand acquire an aura or sustained presence…