The all new Fulcrum Awards are here

The Fulcrum Awards 2018 now has a refreshed new look with updated categories.

The Fulcrum Awards 2018 powered by the Promise Foundation and PRmoment.in is accepting entries for the third edition of the awards programme. This year we reinvigorate the look of Fulcrum with the remodelled trophy, a re-designed logo, improved web interface and an entire new category, in addition to the existing ones. The awards this year will have over 50 sub categories and are open to individuals and teams from both consultancies and organisations for work done during the period April 2017 to March 2018. The awards night will be held on September 29th in Hyderabad.

Ensuring transparency and stringent process review, the awards continues its partnership with a Big Four firm. The jury consists of 20 senior Public Relations practitioners from various organisations. To ensure fair play, the jury member organisations will not participate in the awards.

The awards this year have four categories further divided into over 50 sub categories with an objective to recognise both individual and team contribution.

The categories are:

Technique Awards: There are 12 sub categories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver, Bronze.

Sector Awards: This is a new category. There are 11 sub categories under this category that will be judged for outstanding campaigns in a particular sector. This will have three awards – Gold, Silver, Bronze.

Special awards: These include seven sub categories which honour six outstanding entities and one individual for lifetime achievement.

Individual Awards: Submissions may be self-nominated or nominated by the organisation or peers. The fee for this category will be Rs 1000/-plus GST. These will be awarded to individuals from consultancies as well as in-house teams:

  • Consultancy Professional Awards: There are 11 individual categories that will honour professionals from PR consultancies born on or before December 31st, 1980.
  • In-house professional: There are 11 individual categories that acknowledge professionals from corporate communications who are born on or before December 31st, 1977.

All entries are to be uploaded on the website www.fulcrumawards.in. The judging will take place through a rigorous two-stage process including pre-scoring to determine first shortlist and a jury meeting where shortlisted entries are discussed and evaluated in detail to decide the winning entries.

The Fulcrum Awards was launched in 2016 with the aim to provide a platform for applauding individuals and teams who worked relentlessly throughout the year on impactful Public Relations campaigns.

The awards organisers will not accept sponsorship from participating organisations including all PR firms. The Awards are supported by PRCAI and Avignyata. SCoRe is a knowledge partner to the awards.

 The Categories

Fulcrum Awards 2018
C: Technique Awards

There are 12 sub categories under the technique awards. This will have three awards – Gold, Silver, Bronze.

D: Sector Awards

This is a new Category. There are 11 sub categories under the sector awards. This will have three awards Gold, Silver, Bronze.

CC.1 Best Use of Content DD.1 Best Hospitality and Travel Sector Campaign
CC.2 Best Use of Creativity and Innovation DD.2 Best Automobile Sector Campaign
CC.3 Best Use of Event DD.3 Best Lifestyle, Luxury and Sports Sector Campaign
CC.4 Best Use of Digital DD.4 Best Technology and Telecom Sector Campaign
CC.5 Best Use of Integrated Communications

(Must have three verticals integrated in a campaign. Various verticals are Employee Engagement / Digital / Traditional Media / Public Affairs / Community and Advocacy)

DD.5 Best Healthcare and Pharma Sector Campaign
CC.6 Best Use of Public Affairs DD.6 Best Consumer Products and Retail Sector Campaign
CC.7 Best Management of Crisis DD.7 Best Not-for-Profit and Associations Sector Campaign
CC.8 Best Use of Internal Communications DD.8 Best Manufacturing Sector Campaign
CC.9 Best New Product Launch DD.9 Best Entertainment and Media Sector Campaign
CC.10 Best Use of Media Relations DD.10 Best Banking and Financial Services Sector Campaign
CC.11 Best CSR Campaign DD.11 Best Services Sector Campaign
       C.12 Best Regional Campaign (only implemented in Tier 2 cities)

 

E: Individual Awards – In-house Professional and Consultancy Professional

Submissions to this category will have a nominal fee of Rs 1000/- plus GST.

Consultancy Professional Awards: There are 11 individual categories that will honour professionals from PR consultancies born on or before December 31st 1980. In-house professional: There are 11 individual categories that acknowledge professionals from corporate communications who are born on or before December 31st 1977.
EE.1 Hospitality & Travel 1 Hospitality & Travel
EE.2 Automobile 2 Automobile
EE.3 Lifestyle & Luxury and Sports 3 Lifestyle & Luxury and Sports
EE.4 Technology and Telecom 4 Technology and Telecom
EE.5 Healthcare & Pharma 5 Healthcare & Pharma
EE.6 Consumer Products & Retail 6 Consumer Products & Retail
EE.7 Not-for-profit & Associations 7 Not-for-profit & Associations
EE.8 Manufacturing 8 Manufacturing
EE.9 Entertainment, Media & Celebrities 9 Entertainment, Media & Celebrities
EE.10 Banking & Financial Services Banking & Financial Services
EE.11 Services Services

 

F. Special Awards Category

These include seven categories which honour seven outstanding entities. Except for Lifetime Achievement, which is nominated by the Jury, the other categories may be applied for.

FF.1 In-House Team of the Year – Mid-size
FF.2 In-House Team of the Year – Large
FF.3 PR Consultancy of the Year – Emerging
FF.4 PR Consultancy of the Year – Mid – size (INR 10-20 cr)
FF.5 PR Consultancy of the Year –  Large (INR 20-50 cr)
FF.6 PR Consultancy of the Year – Giant (INR 50 cr above)
FF.7 Lifetime Achievement Award

 

The Jury

The Jury
Sr.no Name Designation & Organisation
1 Deepa Sapatnekar Consumer PR Lead, Head of Communications, India, Linkedln
2 Lou Hoffman CEO, The Hoffman Agency
3 Manish Kalghatgi Head, Corporate Brand Management & Communication, ‎Larsen & Toubro
4 Ophira Bhatia Director, Corporate & Government Affairs India and Southeast Asia, Mondelēz International
5 Pradeep Wadhwa Vice President, Corporate Communications, ReNew Power
6 Purnima Mohanty Director, Corporate Communications & CSR/E.I, DuPont South Asia
7 Ransom D’souza Vice President, Communications & Government Affairs, GlaxoSmithkilne Pharmaceuticals Ltd
8 Rashmi Soni Vice President & Head of Corporate Communications, Vistara
   9 Ruchika Batra Vice President, Marketing and Communications, ‎Ericsson
10 Sameer Bajaj Director, Corporate Communications & External Affairs, Discovery Communications India
11 Sarah Vinita Gideon Head, PR and Corporate Communications, Infosys
12 Seema Siddiqui AGM & Head – Corporate Communication, Field Marketing Global Marketing, Schneider Electric
13 Shrutidhar Paliwal Vice President & Head Corporate Communications  & Media Relations, Aptech Ltd
14 Shweta Munjal Head, Corporate Affairs, Asia Pacific, Thomas Reuters
15 Sourav Das Vice President, Corporate Communication, ‎Sembcorp Industries Ltd
16 Sushant Balsekar Head, PR & Corporate Communications, Fiat Chrysler Automobiles (FCA) India
17 Tara Rogers Ellis Co-Founder and Managing Partner, Mojo PR
18 Vibha Bajaj Vice President, Public Affairs and Communications, American Express
19 Zeenat Khan Vice President, Housing.com

Contact: Hina Issar Huria | director@fulcrumawards.com | +91-98110 25258

Twitter: @fulcrumawards | Website: www.fulcrumawards.com | Facebook: @FulcrumAwards

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