The Fulcrum Awards 2019 Shortlist Announced

The Fulcrum Awards Management announces its finalists for 2019. The shortlist was arrived at after online and offline evaluation by an esteemed jury of 20 communication professionals. The jury completed a preliminary evaluation of Technique, Sector and Special categories online and also met for day-long deliberations at the Jury Meet on July 23rd. The Jury Meet was chaired by Dr Mukund Rajan Corporate Strategist & Entrepreneur.

This year the process has been reviewed by niiti consulting. The shortlist is announced for 12 sub-categories in Technique Awards, 11 sub-categories in Sector Awards and six sub-categories in the Special Awards. The winners for Individual and Lifetime Achievement awards will be announced at the Awards night.

The shortlisted entries will compete for Gold, Silver and Bronze in each of the 12 sub-categories of the Technique Awards. The 11 sub-categories in Sector Awards, the Special and Individual Award categories will have only one winner each.

The winners will be announced at the gala awards night on September 28th, 2019 at Grand Hyatt, Goa. The Fulcrum Awards will take place post the conclusion of PRAXIS 2019. To be part of the awards night and to celebrate excellence in communications, you can book your seat for the awards night here.

All who register to PRAXIS 2019 get access to the awards night at no extra cost.

TECHNIQUE AWARDS

Best Use of Content (A1)

S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 GS5442 Adfactors PR Pvt Ltd ATMaraksha, the CATMi way Confederation of ATM Industry (CATMi)
2 KG9366 Edelman India Pvt Ltd Listening is Seeing Audible
3 OV9407 Genesis BCW Emotional Nutrition GSK Consumer Healthcare
4 DO2309 Genesis BCW #PaiseKiKadar (#TheValueOfMoney) Jana Small Finance Bank
5 OG9873 Six Degrees BCW IKEA India Retail Launch IKEA India

Best Use of Creativity and Innovation (A2)

S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 ZB7436 First Partners Mangaldeep ‘Temple Run’ ITC Limited
2 XD8494 Genesis BCW Emotional Nutrition GSK Consumer Healthcare
3 XM1688 Media Mantra Land of “DISCREET AFFAIRS” GLEEDEN
4 UQ3130 MSL India #Meri Doosri Country Sony Pictures Network
5 QT3280 Current Global Do you think YOGA can sell more truck lubricants? Castrol India

Best Use of Event (A3)

S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 RD8716 Archetype India Pvt Ltd Against the arms race SiFive
2 IV1985 AvianWE Niti Aayog Global Mobility Summit Niti Aayog
3 GS2132 Edelman India Pvt Ltd Listening is Seeing Audible
4 LK0709 Perfect Relations Pvt Ltd SitaareZameen Par: Creating a Winning IP Heartfulness Institute
5 UH0683 Ideosphere Consulting P L Breaking the Swiss Stereotype at Cleantech Week swissnex (Swiss Global Network)

Best Use of Digital (A4)

S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 HX1504 Adfactors PR Pvt Ltd Wings for our girls Mahindra Group
2 WM3517 Genesis BCW #DareToDisconnect Sennheiser Electronics India Pvt Ltd
3 GQ7304 Godrej Industries Ltd India’s First Platelet Donor Community by HIT
4 KV6772 MSL India #Bacardi House Party Sessions Bacardi
5 YY1060 Turner India Who’s Got The Power? We Got The Power Turner India

Best Use of Integrated Communications (A5)

S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 CP9744 Adfactors PR Pvt Ltd Human trafficking no more Kailash Satyarthi Children’s Foundation (KSCF)
2 MS5919 AvianWE The Good Food Story: McDonald’s West and South Mc Donald: (Hardcastle Restaurants Private Limited)
3 SH8834 Genesis BCW Marie Gold MyStartup Britannia Industries Limited
4 FQ5122 MSL India #BehtarKal SaifeeBurhani Upliftment Trust
5 TY1179 PR Pundit Public Relations Pvt Ltd adidas India x Parley, Run for the Oceans adidas India

Best Use of Public Affairs (A6)

S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 GA3652 Adfactors PR Pvt Ltd ATMaraksha, the CATMi way Confederation of ATM Industry (CATMi)
2 IH2074 Adfactors PR Pvt Ltd Human trafficking no more Kailash Satyarthi Children’s Foundation (KSCF)
3 OR3062 First Partners BaarehMahineHariyali: Doubling Farmer Incomes in India ITC Limited
4 NE4193 First Partners People Affected by Leprosy: You are not alone! Sasakawa-India Leprosy Foundation
5 HO8908 Perfect Relations Pvt Ltd Influencing the Influencer: – Putting discussion on E-mobility at forefront Society of Manufacturers of Electric Vehicles

Best Management of Crisis (A7)

S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 ZX2763 Adfactors PR Pvt Ltd Let there be light All India Agarbathi Manufacturers’ Association
2 VO5995 Genesis BCW PNB Back on Track Punjab National Bank
3 ME1685 Media Mantra Diplomatic Stalwarts deepen bilateral ties India visit by crown prince of Saudi Arabia
4 PB2407 MSL India Mitigating Crisis Economic Board of Mauritius
5 ZR0748 Value 360 Communications Paving India’ way to electric Vehicles via Himalaya Okinawa Scooters

Best Use of Internal Communications (A8)

S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 CN0892 Aditya Birla Fashion and Retail Ltd In Touch
2 CK5599 Mondelez India Foods Pvt Ltd Mondelez India – Celebrating 70 Years in India MSL India, Candid Marketing, M-Power Creations
3 YA2663 NetApp India Pvt Ltd #IAmUnique and #SheIsUnique
4 DB7739 Piramal Group Piramal Group Internal Communications Approach
5 RH3991 UltraTech Cement One UltraTech Day

Best New Product Launch (A9)

S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 JN1001 AvianWE Cancel that Noise: SONY INDIA Sony
2 WQ7964 First Partners Santro – A Legend is Reborn Hyundai Motors India
3 VD4531 Godrej Industries Ltd India’s First-Ever Powder to Liquid Handwash – Protekt Mr. Magic GodrejGroup
4 KJ0223 MSL India #Bacardi House Party Sessions Bacardi
5 ZC7300 Six Degrees BCW IKEA India Retail Launch IKEA India

Best Use of Media Relations (A10)

S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 UL7672 Adfactors PR Pvt Ltd United to end TB Indian Medical Association (IMA)
2 OZ8057 Vistara #PadsOnBoard by Vistara AvianWE
3 YX0958 Edelman India Pvt Ltd Earning Fans, Followers, Fortune and Fame in 48 hours Under Armour
4 JF3883 Genesis BCW PNB Back on Track Punjab National Bank
5 HH0958 Genesis BCW RED FM on Fleek RED FM 93.5

Best CSR Campaign (A11)

S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 LY6020 Adfactors PR Pvt Ltd Wings for our girls Mahindra Group
2 SH1124 Edelman India Have You Clicked Today Nissan
3 KD8415 Hill+Knowlton Strategies India Making Life Safe @KumbhMela 2019 LG India
4 XK4194 Godrej Industries Ltd India’s First Platelet Donor Community by HIT Hit – Godrej
5 DC6345 Value360 Communications Uniting India for Indians: Kerala Floods Paytm

Best Regional Campaign (A12)

S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 FP0502 Adfactors PR Pvt Ltd Mango’s Capital Odyssey Mother Dairy
2 TW6770 Adfactors PR Pvt Ltd Reinventing Learning BYJU’S
3 OF8948 AvianWE Mastercard: Driving acceptance of digital payments in BHARAT Mastercard
4 XG2152 First Partners BaarehMahineHariyali: Doubling Farmer Incomes in India ITC Limited
5 TL4110 Weber Shandwick Grassroots communication through folk art Cairn Oil & Gas, Vedanta Ltd

 

SECTOR AWARDS

Best Hospitality and Travel Sector Campaign (B1)
S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 MC6267 Adfactors PR Pvt Ltd Unveiling the real Singapore Singapore Tourism Board
2 UK0611 AvianWE Chase Generating healthy tourism-based livelihood opportunities in Northeast India Airbnb India
3 TX5701 Vistara #PadsOnBoard by Vistara AvianWE
4 FQ7390 PR Pundit Public Relations Pvt Ltd Launch of Holiday Inn Express Hotels and ‘More Than Ready’ Campaign Holiday Inn Express
5 HF9693 AvianWE #UnDiscoverAustralia Tourism Australia
Best Automobile Sector Campaign (B2)
S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 QS6065 Adfactors PR Pvt Ltd Wings for our girls Mahindra Group
2 UL3600 AvianWE A New Coat of Paint Maruti Suzuki India Limited
3 VW6763 First Partners Santro – A Legend is Reborn Hyundai Motors India
4 BA9987 Perfect Relations Pvt Ltd The Forever Bike: Re-Introduction of Jawa Motorcycles in India Classic Legends Pvt Ltd
5 FF5737 Value 360 Communications No Calm before The Storm! Almost a century old brand, lost in time! Bringing MG Motor to India MG Motor India
Best Lifestyle, Luxury and Sports Sector Campaign (B3)
S.No Entry ID Organisation name Campaign Title Client/Consultancy Name
1 YL0828 Adfactors PR Pvt Ltd KissaKursi Ka Godrej Interio
2 QO1799 Edelman India Pvt Ltd Earning Fans, Followers, Fortune And Fame In 48 hours Under Armour
3 HF8334 Kaizzen adidas changing the perception of Kashmir through the lens of football Adidas
4 LG8458 MSL India #Meri Doosri Country Sony Pictures Entertainment
5 AL8232 Value360 Communications Making India #ReadytoMove PROWL
Best Technology and Telecom Sector Campaign (B4)
S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 PK0008 AvianWE Qualcomm: Powering your smartphone Qualcomm
2 RF5894 The PRactice #ItsAllAboutBlockchain Oracle
3 JJ7408 Value360 Communications Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu Staqu Technologies
4 MC0351 Value360 Communications Changing the Way Mobile India Expresses Facemoji
5 VX1239 Value360 Communications A start-up’s pivot from Aladdin’s Genie to J.A.R.V.I.S for Indian Businesses Haptik
Best Healthcare and Pharma Sector Campaign (B5)
S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 SX7898 Adfactors PR Pvt Ltd Busting the many myths Nova IVI
2 FT3062 Adfactors PR Pvt Ltd United to end TB Indian Medical Association (IMA)
3 FB3062 AvianWE Pushing the universal healthcare agenda through PM-JAY: National Health Agency, Government of India Ayushman Bharat
4 AG7650 First Partners People Affected by Leprosy: You are not alone! Sasakawa-India Leprosy Foundation
5 SF2403 Edelman India Pvt Ltd “A small step that became a giant leap” Pfizer India Limited – Vaccines
Best Consumer Products and Retail Sector Campaign (B6)
S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 LF0410 Edelman India Pvt Ltd Listening Is Seeing Audible
2 QJ9399 First Partners Mangaldeep ‘Temple Run’ ITC Limited
3 TT5746 Genesis BCW Emotional Nutrition GSK Consumer Healthcare
4 RS7536 Godrej Interio India Needs to Sleep at 10 Godrej Interio
5 AH5141 Ketchum Sampark Pvt Ltd Ariel Sons #ShareTheLoad Procter&Gamble
Best Not-for-Profit and Associations Sector Campaign (B7)
S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 NA2837 Adfactors PR Pvt Ltd ATMaraksha, the CATMi way Confederation of ATM Industry (CATMi)
2 UA8010 Adfactors PR Pvt Ltd Human trafficking no more Kailash Satyarthi Children’s Foundation (KSCF)
3 DP8155 Archetype India Pvt Ltd British Council – Study UK, Discover You British Council India
4 ZI4088 First Partners Nothing Traditional About It – Making women drivers a new workforce in India Azad Foundation – Sakha Cabs
5 GZ8434 Ideosphere Consulting P L One Home, One Toilet! Shelter Associates
Best Manufacturing Sector Campaign (B8)
S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 FD9699 AvianWe BAE Systems’ drive to “Partnering India to Make in India” BAE Systems
2 CR6634 First Partners Brilliant Moments with Hyundai Hyundai Motors India
3 RF1982 First Partners Mangaldeep ‘Temple Run’ ITC Limited
Best Entertainment and Media Sector Campaign (B9)
S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 XF2612 AvianWE LET PEOPLE SPEAK #Nooutsidefoodincinema (F&B crisis) PVR
2 KE4144 Genesis BCW RED FM on Fleek RED FM 93.5
3 HO9456 Genesis BCW Introducing A Whole New World Of Entertainment BookMyShow
4 OV8962 Turner India Who’s Got the Power? We Got The Power Turner India
5 VR1387 Value360 Communications Making of the Indian “Pop Culture” trendsetter Comic Con
Best Banking and Financial Services Sector Campaign (B10)
S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 UT8506 Adfactors PR Pvt Ltd Wooing the Indian millennials BankBazaar
2 HO7427 Adfactors PR Pvt Ltd Mission Interoperability Payments Council of India
3 NL2383 AvianWE Making e-waste recycling a way of life International Finance Corporation & Karo Sambhav
4 MB1889 Genesis BCW PNB Back on Track Punjab National Bank
5 OC1978 Weber Shandwick Insurance Awareness Junior Awards- Quiz HDFC Ergo
Best Services Sector Campaign (B11)
S.No Entry ID Organisation Name Campaign Title Client/Consultancy Name
1 YZ0565 Boring Brands Pvt Ltd #OneMonthNoticePeriod Hush
2 XO5249 First Partners Nothing Traditional About It – Making women drivers a new workforce in India Azad Foundation – Sakha Cabs
3 OB7206 Genesis BCW Befikar Book Kar (Book Without A Care) MakeMyTrip
4 YL2637 Media Mantra “Saving traditional crop of India” Indian Industrial Hemp Association
5 BS2734 Value360 Communications Stand Against Scams Shine.com

 

SPECIAL AWARDS

In-House Team of the Year – Mid-size (D1)
S.No Entry ID Organisation Name Campaign Title
1 BU0790 Ford India Pvt Ltd Small But Mighty – Ford India Communication Team
2 YU8927 HDFC Securities Ltd  —
3 GH1663 Motilal Oswal Financial Services Ltd  —
4 SY7199 Turner India Guardians of PR-verse: Turner’s Powerpuff Squad
In-House Team of the Year – Large (D2)
S.No Entry ID Organisation Name Campaign Title
1 YP4966 Godrej Group Re-Imagining PR at Godrej
2 XJ3769 Mondelez India Foods Pvt Ltd The Power packed CGA team of Mondelez India
3 LB3930 PwC India
PR Consultancy of the Year – Emerging (D3)
S.No Entry ID Organisation Name Campaign Title
1 VY1455 Catalyst Public Relations Pvt Ltd
2 CL9833 Ideosphere Consulting P L Aspire to Influence
3 VG4803 Kaizzen  —
4 MD5045 Veritas Reputation PR Pvt Ltd  —
PR Consultancy of the Year – Mid-size (D4)
S.No Entry ID Organisation Name Campaign Title
1 WW6722 Fuzion PR Pvt Ltd Regional is the new National
3 FH1570 Media Mantra  —
2 GG8185 S.P.A.G. Asia  —
PR Consultancy of the Year – Large (D5)
S.No Entry ID Organisation Name Campaign Title
1 BS2246 AvianWE Creating a consultancy of the future.
2 QM9674 Value 360 Communications India’s quickest entrant to the large-sized consultancy league
PR Consultancy of the Year – Giant (D6)
S.No Entry ID Organisation Name Campaign Title
1 QG1655 Adfactors PR Pvt Ltd  —
2 VZ1286 Edelman India  —
3 CD9192 Genesis BCW  —
4 VI4616 MSL India Creating Integrated Communications Solutions That Build Influence And Drive Impact
5 MG0047 Weber Shandwick  —

 

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