PR professionals are not very avid bloggers. Conflict of interest, client constraints or consultancy guidelines are probably a few of the reasons. Or may be they are left with no time to write for themselves after writing and ideating so much for their clients. Yet still, there are a few torchbearers who try sharing out their views and discussing PR as spontaneously and frequently as possible. Professionals of the community dare not miss following these blogs:
1- Vikypedia by Vikram Kharvi
With over 13 years of experience in the communications Vikram’s career is characterized by his passionate interest in technology, media, and emerging forms of communication.
He writes extensively on Marketing Communications, PR, Digital & Social media and branding. His book – ‘PRactice What you PReach’ is one of the best PR books in India. A prolific blogger since 2004; his blog, Vikypedia.in is India’s most read communications blog. Most notably he has also founded Indian PR Forum, India’s largest online forum of PR professionals.
With his strong background in media and integrated communications, Vikram drives impactful communications strategies that contribute to company’s strategic objectives. He founded B2B practice at Adfactors PR in 2013 and currently heads a full-fledged SBU servicing B2B, e-Commerce & Technology sectors, with a strong team of over 25 practitioners. He has held key positions at Tata Housing, Adfactors PR, Sampark PR, The Resort and Indian Express Group.
2- SCoRe blog by team SCoRe
The Indian School of Communications and Reputation (SCoRe) is a premier school dedicated to the development of education and research in strategic communications and reputation management. Their blog as an extension of the school’s website serves as a repository of PR gyan and is updated quite extensively. It’s an interesting read not only for the students of Public Relations but also for the experienced industry professionals as you get a hang of latest trends, relevant books reviewed and lessons by the international experts who participate in the workshops hosted regularly by SCoRe.
School offers full-time post graduate programmes in corporate communications & political communications in the realm of public relations and public engagement.
3- Popkorn Communications’ blog by team Popkorn
Popkorn Communications is a specialized public relations company offering communication counsel and support to early-stage startups and recognized brands. The blog on their official website regularly features tips and trends for community. The content mostly seems to be focusing on digital PR and start-ups (being their forte) they do also share posts covering several other aspects of marketing, branding, communication and PR. A must follow for those indulged in digital side of public relations.
4- Public-Relations-India blog by JS Sai
JS Sai is the Chief Marketing & Communications Officer for SKS Microfinance Limited. His blog features article talking about a range of topics including PR, advertising and marketing. His latest blog on the death of Mudra founder AKG Krishnamurthy was much shared and talked about. Sai shared his memories of working with the advertising stalwart and all that he picked up while working for Mudra.
JS Sai is a corporate communications professional who has designed and implemented some very innovative campaigns in the past. His specializations include Crisis Communications/ Reputation Management, Brand and Marketing Communications, Public Affairs, Internal Communications, Pre-IPO/ Investor Relations and Social Media. Crisis Communications assignments include challenging roles which involve Public Affairs and Communications work at the national-state-grassroots levels (in addition to employee communications).
5- PR My Passion blog by Tarun Nagrani
As the tagline reads it’s ‘A blog for the love of public relations and communications.’ And that truly shows.
The posts are mostly Tarun’s learnings from the ongoing campaigns and current affairs. He draws a lesson out of news, trend and issues as communicators and pens it down. Following his blog is sure to benefit young professionals who may yet not have developed an eye like him and look at things all round with the perspective that Tarun can provide.
Tarun Nagrani is currently working with GE as Communications leader. He has an extensive experience in providing communication counsel to companies in technology, telecom, consumer, travel & aviation and automobile sectors (including listed and unlisted entities). Strategic Communications, People Empowerment and In-depth content are Tarun’s forte.