When PR becomes a go-to profession

In a time where the rise in population exceeds the availability of jobs, people are consistently eyeing for any and every vacancy in the market. In such a situation, choosing a wise career is one of the key decisions that a person should make to mould their future.

Public Relations is a huge umbrella in itself pertaining to help a business, an organisation, or a brand cultivate a positive reputation through various communications. It not only fulfills your wish to work in a professional environment, but also allows you to directly work with CEO’s or corporate communications head and manage their business end-to-end.

The role of a PR professional is indeed unique. It permits brands to build a concrete relationship with its audiences through various credible sources.

Being great storytellers

When empowered with the task of upholding the name of a brand, the art of storytelling makes the perfect cut. Opting for a career in PR requires the knack of being relevant, outspoken and persuasive. The task of a PR professional is to aid the marketing and advertising campaigns by adding an additional layer of substance to the consumer’s perception of brands through press releases, statements, events and social media.

Along with building a trustworthy reputation for a brand, PR also extends to governments. A PR professional has the liberty to execute a political campaign to acquaint and explain the government’s policies to the public.

Managers of a critical situation

Redundancy has off late let thousands of people to lose their jobs. Large companies are majorly relying on their PR teams to wave off the negative air and educate as well as guide the public to the truth behind these redundancies.

In a situation like this, a PR professional lends a voice to the corporation and its decisions, giving the consumer a peek into the minds of the company in return. Being the first in-line of defence, as well as the representative of an organisation, it is the PR specialists that are expected to mitigate and fix any complications that might arise.

Unique strategy makers

PR must forever strive to create unique strategies and place the brand on the forefront in a positive light. In order to do so, a PR professional must be well-read, intelligent and articulate. They need to understand the brand in depth and care deeply about the subject matter that they represent.

When it comes to representing a brand, either through social media channels or e-releases, blog posts, web copies, and more; a massive amount of content creation is involved. Thus, in order to achieve victory in this field, a PR professional must have extensive skills in communication, creativity and research writing.

Smart event planners

Being in PR gives you the opportunity to plan and manage events of a grand scale to bond a consumer with the brand, get the common people to interact with the brand and simultaneously, get the media involved. It is during such events that a PR must build a strong relationship with the media to be able to pitch stories on a daily basis.

The core duty of a PR professional lies in the successful dissemination of messages to the public and its these pre, during and post publicity of events that lend the PR professionals with various touch points to present their perspective to the consumer.

A multi-potentialite individual

The business of Public Relations drives people to their maximum potential. At the same time, it also provides a dynamic setting for result-driven young adults. Through this medium, individuals seeking challenging jobs will find a sense of fulfilment, while possibly being affiliated with famous brands and personalities.

PR has always been about ‘being the voice’ of the organisation and brand. With evolving times, being affiliated with renowned brands has not become a trend but a necessity. Hence PR as a career is here to stay and thrive.

Asif Upadhye on Twitter
Asif Upadhye
Director at SPRD
Asif Upadhye is the Director and The Dark Knight at SPRD | Stories.PR.Digital, a new-age Public Relations think tank backed by ideators, wordsmiths and design junkies focussed on delivering bespoke services.

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