communications



New business is everyone’s business

Business development is and should be a key function for any corporate entity. It’s important to continuously generate clients and customers for the products and/or…



It’s not about you anymore

One of the most enduring pieces of professional advice I have ever received was this: consider a brand as if it were a person; one…


Caution, Creativity Ahead

Creativity is often described as the life blood of public relations. It is at the core of big programmes, it wins awards for practitioners and…