Marketing Communications Archives

Views April 13, 2018

Tech Trends that will Dominate Digital Media

As artificial intelligence (AI) becomes more mainstream, its use in digital media will grow at a faster clip. Going forward, we will see more and…

Features February 25, 2016

The Art and Science of Crisis Communication

Before delving deep into the subject and listing the tenets of crisis communication, one needs to understand what actually is a crisis and distinguish between…

Views February 21, 2016

Food as a Form of Communication

When we say ‘communication’ to a Communication professional, the things that come to our mind are strategy, key messages, thought leadership, brand PR, presentations et…

Features February 17, 2016

Top 7 Differences between PR and Marketing

As PR professional one often comes across the question – What’s the difference between PR and Marketing? The confusion prevails. Though social media has already…

Views February 12, 2016

Research in Marketing Communications

Research is the bedrock of any good endeavour. Marketing communications comprises a variety of outreach tactics to various stakeholders. A successful outreach programme is built…