Media


Why should I read newspapers?

Veteran journalist Kuldeep Nayar’s words – you should read a lot – still echo in my ears. I heard him saying this to our batch…




Are we media ready?

“I do not need to attend workshops on press release writing,” said the vice president of a PR firm when she was told that she missed a…


Crisis of confidence

During a crisis, PR consultancies may often be asked to stop or alter a story. The long held idea of a P.R.O was someone who…


Avoid saying ‘No Comments’

Today, unless news is sensational or ‘spicy’, it does not attract TRPs. Conflict is exactly what makes news. If you watch the news in primetime,…


Tips for Political PR

With the elections taking centre-stage, all eyes are on the political drama that is being played out. The election plot is being unfolded in Punjab,…