Media

Crisis of confidence

During a crisis, PR consultancies may often be asked to stop or alter a story. The long held idea of a P.R.O was someone who…


Avoid saying ‘No Comments’

Today, unless news is sensational or ‘spicy’, it does not attract TRPs. Conflict is exactly what makes news. If you watch the news in primetime,…


Tips for Political PR

With the elections taking centre-stage, all eyes are on the political drama that is being played out. The election plot is being unfolded in Punjab,…







Our Time Is Now

Public Relations as a profession has come of age in India. Several leading consultancies are celebrating their silver jubilees. Corporate communications directors are getting a…