PR


The Business of PR

The communications business has grown leaps and bounds. For me, public relations refers to the ability of an organisation to take control of the PR…


Writing a PR Speech

A PR speech may have different motives – it could be a Chairman’s speech at an AGM, it may announce a product launch, company restructuring,…







PR is Earned Media

We have heard this statement often: Advertising is paid media, Public Relations is earned media. Even professionals get confused and sometimes cannot pinpoint the difference…