press release

News comes with an immediate expiry date

Corporate communications professionals and public relations firms often face this question from their bosses or clients – “why isn’t the media covering our press releases…


Are we media ready?

“I do not need to attend workshops on press release writing,” said the vice president of a PR firm when she was told that she missed a…


The art of Public Relations

My little ten-year old came up to me and asked me, “Mama, you said, you had written this article, but the piece that has appeared…




Create a Buzz for your Brand

Creating a buzz or publicity for your brand (corporate or product/service) is of prime importance today. Organisations are doing it, celebrities are doing it, and…