press release

What an idea Sir Ji!

Gone are the days when PR could function with a straight Press Release or announcement and the corporates would remain happy. Today, media has developed…





Garbage In, Garbage Out!

For PR veterans it may sound elementary, but for many other professionals it still remains a challenge. Yes, I am discussing the art of writing…


News comes with an immediate expiry date

Corporate communications professionals and public relations firms often face this question from their bosses or clients – “why isn’t the media covering our press releases…


Are we media ready?

“I do not need to attend workshops on press release writing,” said the vice president of a PR firm when she was told that she missed a…


The art of Public Relations

My little ten-year old came up to me and asked me, “Mama, you said, you had written this article, but the piece that has appeared…