Public Relations

Crystal Ball Gazing

The Public Relations and communications business is evolving and evolving at a faster pace than most others, owing to the ‘e-world’ that has made information…




Is Public Relations still relevant?

With the increasing advent of digital and the decreasing space available to Public Relations professionals for earned media, this is a question that is bound…





Garbage In, Garbage Out!

For PR veterans it may sound elementary, but for many other professionals it still remains a challenge. Yes, I am discussing the art of writing…



Difficulty of RESET

I am at the cusp of embarking on an exciting journey in my professional life, having spent nearly two decades in the public relations business….