Public Relations Archives - Page 4 of 15

Scribe View July 3, 2018

Why companies need a bad news strategy and brand management pre-nups

At least three major brands are facing unique Public Relations challenges in India this year. These are ICICI, Vedanta and Fortis. In each of these…

Views June 21, 2018

Talent: the growth currency for the Public Relations business

Recent reports have indicated that the Public Relations business is slated to have a worldwide revenue of around $20 billion by 2020. In India too,…

Views June 19, 2018

PR through the lens of the fourth industrial revolution

A few years ago, there was a film by a leading Indian telecom company, which featured the birth of ‘baby extraordinaire’. The baby, within seconds…

Taking PRide June 18, 2018

Why can’t governments take pride in how they communicate?

It’s been a week of drama and action in Delhi, with former and present civil servants letting their ego take over. The former civil servant…

Views June 15, 2018

The humor that keeps us going

In any contemporary study or research on the world’s most stressful jobs, a Public Relations (PR) professional’s job is sure to feature among the top…

Views June 13, 2018

Nine actions and attitudes that undermine global communication programmes

I made my first trip overseas in 1994, supporting press conferences in Tokyo, Seoul, Hong Kong, Taipei and Singapore in one week. The experience opened…

Little Joys June 13, 2018

How is Advertising different from Public Relations

Public Relations and Advertising are two major tools for promoting products and services offered by the company. Advertising is a form of communication used by a company…