Public Relations

Writing a PR Speech

A PR speech may have different motives – it could be a Chairman’s speech at an AGM, it may announce a product launch, company restructuring,…


Brand Hitler killed Hitler

There is a strong controversial theory about Adolf Hitler having escaped from Germany after the Second World War. Delving into the Führer’s mind from a…




They are basics for a reason

After over 20 years in advertising, mostly based in Australia, I made the transition to Strategic Public Relations two years ago, on returning to India….


The Fulcrum Awards 2017 Announced

The Fulcrum Awards 2017 powered by the Promise Foundation and PRmoment.in is accepting entries for the second edition of the awards programme. The awards will…



The art of Public Relations

My little ten-year old came up to me and asked me, “Mama, you said, you had written this article, but the piece that has appeared…


The coming of age of Healthcare PR

Healthcare PR or better called Life-sciences PR is vastly different from other sectors. It is characterised by the lexicon of medical jargon, forensic and a regulatory…