Public Relations


They are basics for a reason

After over 20 years in advertising, mostly based in Australia, I made the transition to Strategic Public Relations two years ago, on returning to India….


The Fulcrum Awards 2017 Announced

The Fulcrum Awards 2017 powered by the Promise Foundation and PRmoment.in is accepting entries for the second edition of the awards programme. The awards will…



The art of Public Relations

My little ten-year old came up to me and asked me, “Mama, you said, you had written this article, but the piece that has appeared…


The coming of age of Healthcare PR

Healthcare PR or better called Life-sciences PR is vastly different from other sectors. It is characterised by the lexicon of medical jargon, forensic and a regulatory…



Advocating Advocacy Communication

“The ability to communicate is essential to the success of any undertaking and an important factor in the achievement of its objectives. We have entered…



Handling Celebrity PR

Celebrities live life in the spotlight. We are constantly exposed to problems, scandals, crises that they face, which are invariably brought into the public eye….