social media




Pros and Cons of Social Media

One of the most revolutionising moments in the 21st century has been the worldwide accessibility to the Internet. The Internet is reshaping how we share…


Lessons from #NuggsForCarter

“When you want something, all the universe conspires in helping you to achieve it.” ― Paulo Coelho, The Alchemist Probably this was what 16-year-old Carter…



Going Social on Crisis

The pen is mightier than the sword, goes an old adage. But in today’s social media age, the smartphone clearly makes the cut. Be it…



Reach out to your TG

A vital part of PR is determining who your public is – that is, your Target Group (TG).  After all, PR is a targeted approach…


Handling Celebrity PR

Celebrities live life in the spotlight. We are constantly exposed to problems, scandals, crises that they face, which are invariably brought into the public eye….