social media

Views May 18, 2017

Lessons from #NuggsForCarter

“When you want something, all the universe conspires in helping you to achieve it.” ― Paulo Coelho, The Alchemist Probably this was what 16-year-old Carter…

Views April 11, 2017

Going Social on Crisis

The pen is mightier than the sword, goes an old adage. But in today’s social media age, the smartphone clearly makes the cut. Be it…

Features March 7, 2017

Reach out to your TG

A vital part of PR is determining who your public is – that is, your Target Group (TG).  After all, PR is a targeted approach…

Features January 17, 2017

Handling Celebrity PR

Celebrities live life in the spotlight. We are constantly exposed to problems, scandals, crises that they face, which are invariably brought into the public eye….