social media

Going Social on Crisis

The pen is mightier than the sword, goes an old adage. But in today’s social media age, the smartphone clearly makes the cut. Be it…



Reach out to your TG

A vital part of PR is determining who your public is – that is, your Target Group (TG).  After all, PR is a targeted approach…


Handling Celebrity PR

Celebrities live life in the spotlight. We are constantly exposed to problems, scandals, crises that they face, which are invariably brought into the public eye….