Storytelling



Revisiting the art of storytelling

Branding is all about storytelling. It’s about creating an imagery that the consumers aspire to associate themselves with. The Liril girl is the classic example…


The Essence of Storytelling

The seven-year itch is a psychological term that suggests that happiness in a relationship declines after around year seven of a marriage. The phrase originated…


The art of Public Relations

My little ten-year old came up to me and asked me, “Mama, you said, you had written this article, but the piece that has appeared…


What makes corporate culture?

Tracing the development of corporate culture and its impact on public relations in an organisation, it is interesting to note that PR is capable of…