Our Time Is Now

ourtimeisnowPublic Relations as a profession has come of age in India. Several leading consultancies are celebrating their silver jubilees. Corporate communications directors are getting a seat at the leadership table. In an era like this, it is heartening that India does not have its own media portal and a magazine that celebrates the profession. Reputation Today is one such endeavour, which we hope, will fill the gap through its sharp focus on offering more to the intelligent communicator of 2016.

Why a print magazine? You may ask. Well, print is not dying in India anytime soon. And when it does, we will be flexible to move to an online-only version. The communications business needs a media outlet that offers it its due. A place to exchange ideas and insights with compelling content. Fortunately, couple of India trade media outlets do offer some space to Public Relations and another couple of international portals keep a close eye on India. In all this, an India-focussed point of view gets missed out. Hence, the need for a Made In India Communications portal dedicated to the craft we are all proud practitioners of.

The idea has been hovering around for a while but the ability to execute was taking time. After successfully organising four editions of PRAXIS, this seemed like a natural progression. The basic philosophy is the same as the theme of the first edition of the annual summit – Our Time Is Now! We want professionals to be able to carry around a copy of this magazine with pride. We want younger professionals to show this magazine to their parents. We want older professionals to show this to their children. We want corporate communications departments keep a copy of this magazine in their office libraries. And we want consultancies to display this magazine in their reception for visitors to browse through. We are hopeful that this magazine will grow from strength to strength. And hopefully, move from a quarterly to a monthly in the years ahead.

We hope you enjoy reading these pages and keep coming back for more. We have shared our philosophy so you get to know us better. We can only grow by receiving your constant feedback. There is a lot in store. Let’s start from here and take one swift step at a time.

Our Philosophy

Values: Impartial, Insightful, Inspirational

Vision: To be the torchbearer for the future of the strategic communications profession.

Mission: To offer a holistic business-to-business outlet for the intelligent communicator to gain inspiration and share insights.

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Amith Prabhu
Amith Prabhu is the Founder of the PRomise Foundation which organises PRAXIS, India’s annual summit of reputation management professionals.

He is also the Dean of the School of Communications & Reputation (SCoRe).

He can be reached at @amithpr on twitter.

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