The Recipe of Business Relationships

What I have observed that foods – be they of any kind, there is something that completes the palate – the ketchup, the jus, the pickle, the green chutney, the sliced onion, the poppadum. Being an advocate of #ReturnOnRelationships, I can deeply identify the need to play a role of the Green Chutney to make business relationships deeper and long term.

Here I am sharing six essential ingredients to create the recipe for Return on Relationships:

  1. Be there – This simply means being there for anyone in your fraternity, so when they need your help for something, simply do it even if it is remotely possible. My mantra of ‘short life, enable more’ may seem philosophical, however, relationships work by indulging the heart. Any relationship. So be there, be punctual for any meeting and ensure atleast one key item that keeps the relationship on.
  2. Do not overwhelm – Maintaining business relationships does not require sending ‘wassup? Good morning’ texts and I do not recommend that. May be try wishing on their birthdays and ensure to stay connected atleast once a month or two. More than a quarter without a hello is not recommended as well. Here is what I do, every quarter I invest 2 hours to send out personalized texts (not emails) to my business connects. Something to the effect of – Hi, hope you are doing well. Been a while. Just meaning to drop in a hello. Have a wonderful week. This is how I set ‘no expectations’ that puts the other person at ease. Some respond back, some don’t, which is okay. But I ensure that the numbers are not just numbers, they are people, they are potential relationships which may convert.
  3. Invest time in knowing people – I keep thinking about micro moments. About how next I can create a moment of ‘delight’ for us. Yes, think ‘us’ rather than he/she or me. This takes conscious effort, time, passion with active listening is a catalyst. Take out time to visit events and create more opportunities to meet.
  4. Identify the opportunity – Usually, almost every day there is an opportunity to create a ‘WoW’ moment for someone. Be it your client, your friend, your business connects, your family. Where we get stuck is, we may feel that it is not in our priority of things to identify those opportunities. So, like Return on Investments take time, so does Return on Relationships.
  5. Not having an agenda is at times good – Creates magic and genuineness, however this only happens ideally when both sides have reached a specific comfort zone, though still, a stimulating conversation glue is required. Only lunch, coffee bear does not do it. Every meeting or call should be focused on making it an experience rather than just another meeting or call. There is a dire need to change this mindset, that I have observed.
  6. Silence does not work – Respond and close threads. Forgetting things is not a luxury that we can afford here. Have clarity and be upfront, yet articulate, honest yet kind.

And yes, your green chutney is your charm which is exclusive to only you! Keep working on that and keep that alive.


The views expressed here are that of the author and do not necessarily reflect that of Reputation Today.

Ankoor Dasguupta
Vice President – Brand Solutions, Marketing & Special Projects at SHEROES
Ankoor brings with him a pedigree of 19 years across the full spectrum of print, digital, mobile, event productions along with C-Suite relationship. From Brand Solutions, marketing, operations, client servicing to processes design, change management, pilot project and evangelizing, Ankoor drives Return on Relationships.

An avid writer and a speaker, having spoken at DMA Asia, Marketing Analytics Summit, IAMAI Mobile 10-X, 81st DMA CXO Roundtable, Ankoor is currently working with SHEROES.

Ankoor’s philosophy of life is let the element of humour be alive. We get too serious at times! Tweet @ankurnow

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