This year, I won a couple of very valuable entrepreneurship awards and I started thinking how crucial recognition and appreciation is in the journey of our careers. While gaining experience in different organisations, dealing with challenging bosses and clients, the small moments of appreciation helped us grow and not turn resentful. Appreciation is a powerful tool that can have a profound impact in the world of public relations and help changemakers take big steps forward in 2023.
In a fast-paced and competitive environment, it’s easy to overlook the people who make things happen, but taking a moment to show appreciation and recognise their efforts can have a significant impact on an organisation’s reputation, employee morale, and overall success.
In public relations, building positive relationships with stakeholders is essential. Here are a few ways in which appreciation can make a difference.
Building a robust relationship: When you show appreciation for the work of others or experience with clients, you are communicating that you value their contributions and are committed to creating a positive and productive working relationship. This helps to foster trust, build goodwill, and establish a foundation for future collaborations.
Impact on employee morale: Expressing gratitude can also have a positive impact on employee morale. When employees feel valued and appreciated, they are more motivated, engaged, and committed to their work. They are also more likely to feel connected to their colleagues and the organisation, which can help to foster collaboration and teamwork. This in turn can lead to increased productivity, creativity, and a positive work environment.
Boosting organisational reputation: Appreciation also plays a role in improving organisational reputation. When employees feel appreciated, they are more likely to speak positively about their workplace to others. This helps to enhance the organisation’s brand. This can also have a positive impact on the bottom line, as customers are more likely to choose companies that have a positive reputation for treating their employees well.
In 2023, changemakers can take advantage of the power of appreciation by incorporating it into their public relations strategies. This can involve acknowledging the contributions of employees, customers, and partners through public statements, award ceremonies, and other initiatives. They can also actively seek out opportunities to recognise others and showing gratitude in both big and small ways. Consistency in appreciation might be the way forward for building a world of greater compassion as we wish to make a meaningful impact in the years ahead.
The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.
An alumnus of Sophia College, Mumbai, Neha started her professional career with an advertising firm before finding her true calling in PR. Donning many hats as she leads different verticals across the firm, she strives to build a company culture that nurtures a potent coupling of creative ideas and strategic thinking.
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