Amith Prabhu, Author at Reputation Today

Taking PRide September 19, 2016

What to look for at PRAXIS 2016?

Every year prior to PRAXIS we say bigger and better. This year we have not said much of that but indeed the event is probably…

Taking PRide September 12, 2016

How we built a reputation for PRAXIS over a four-year period?

I still don’t believe that PRAXIS is a big deal the way some friends and well-wishers make it out to be. For me, success is…

Taking PRide September 5, 2016

Public Relations is 90% about Behaviour and 10% about Communications

This week is special for me. It is about meeting a young woman whose fan I became along with a billion other Indians only about…

Taking PRide August 29, 2016

Good Times and Bad Times Ahead in News

This past weekend I attended the second edition of Melt – This is a new age marketing communications conference. The first edition was held last…

Taking PRide August 22, 2016

PRAXIS – the fifth edition is a month away

I had not imagined when I was sowing the seeds for PRAXIS way back in 2012 that it would grow to become an annual event….

Taking PRide August 15, 2016

The Indian School of Communications and Reputation (SCoRe) has launched after months of planning

I spent three days last week doing something I have been wanting to do for a long time – teaching young graduates that I was…

Taking PRide August 8, 2016

What is the future of Reputation Management?

Every month I spend an hour at the office of a PR firm in one of the metro cities interacting with employees on All things…

Taking PRide August 1, 2016

Manifest all the way…

After months of planning, a new platform for business leaders to exchange ideas was born on the 29th July 2016 in New Delhi. Manifest is…

Taking PRide July 25, 2016

The second print issue is out and the first edition of Manifest is here…Connecting the dots

This year is special from a professional reputation stand-point. Five properties are being built of which two are already up and running. The Reputation Today…

Taking PRide July 18, 2016

When one lives by Public Relations every day!

Last week was tragic for the Public Relations fraternity because a young life was snuffed out. This man was a dear friend and a great…

Articles by Amith Prabhu