Articles by Amith Prabhu


The Experience Economy

Life is all about experiences. Public Relations is moving towards being Experience Management. The world is rapidly changing with digital experiences. There is a high…



Our Time Is Now

Public Relations as a profession has come of age in India. Several leading consultancies are celebrating their silver jubilees. Corporate communications directors are getting a…


Research in Marketing Communications

Research is the bedrock of any good endeavour. Marketing communications comprises a variety of outreach tactics to various stakeholders. A successful outreach programme is built…