Articles by Dr. Ankoor Dasguupta

Allow me to share a hypothetical instance and see if you are able to relate to this. Let’s go back to 2010 where a marketing…

Wearing the hat of a marketer most of my life, one of the best decisions I took was my journey of becoming a Professional Certified…

I am grateful to be a part of this amazing digital and technology boom that has happened in the past 25 years. In around 2010,…

PR is a strategic communication discipline that plays a crucial role in shaping perceptions, influencing public opinion, and managing reputations. Over time, PR has evolved…

I still recall when I started by corporate journey with GE, the values that I imbibed were integrity, energy and energise (apart from other values)….

In my recent conversation with a seasoned CMO at a global tech firm, he shared a story that’s becoming all too familiar among his peers….

Let me share a story (a bit of mine) that you may also relate to. A well-performing executive—a person who has risen quickly through the…

As I write my 25th article for writer’s vault and 56th article for Reputation Today, I feel a sense of joy and a fresh rush…

When I was thinking about writing my next article, the one thought that stood out was our own magical cognitive abilities! Is that the reason…

I read this quote somewhere — The quality of our lives is determined by the quality of our communication—with others and, most importantly, with ourselves….