Articles by Atul Takle

MJJ 4610. That was the number of the scooter I had bought. After all, the product was great and the company was also our client….

The campaign with the tag line ‘Simpler. Safer. Superior’ had seen a rise in demand for the scooter brand my firm in Pune had been…

After resigning from the ad firm in Mumbai, I was pretty sure that moving to another ad firm in the same city was not an…

It was time for a major global campaign for my client, the MNC Bank, to be presented to the client’s global team at an offsite…

How many of you would know what a 15 projector AV was (I use the past tense because no one makes them anymore)☺ However, for…

I am sure we remember the words, whether in school, or at home: ‘Have you done your homework?’ Having finished studies, I was delighted. No…

The importance of having an eye for detail is one of the things I learnt the hard way during my stint at the ad firm…

It was 1984.  I had just returned to India after two years working as an interpreter in then Communist controlled East Germany. While I had…