“The Pursuit of Reputation” is a thought-provoking and well-researched book that successfully argues for the critical role of reputation in modern society. It is a…
In the last article, I described two types of attitudes that people currently seem to have towards AI tools generally and ChatGPT specifically: The first…
The tenets of ESG are evolving rapidly and hence so are the expectations from communications professionals responsible for advocating for it. ESG Communicators will have…
The School of Communications and Reputation (SCoRe), a premier institute created by seasoned PR professionals to train fresh talent entering the industry, announced admissions for…
This opinion is not strictly speaking on political communications or even politics. But nowadays, many narratives that brands try to weave ends up being viewed…