Articles by Mitu Samar

I recently came across an article online on Apple suing a company over trademark issues on its logo. At first, I didn’t pay much attention…

Nearly 80% of consumers changed their mind about a purchase because of online reviews. Almost 50% of consumers do online research about a product or…

What is the first website that comes to our mind when we want to look up a company’s employee reviews? Most of us would probably…

They say, we must look for opportunities in crisis, and some take this quite literally. Of late, many companies have launched products that are in…

Over the last four months, we have all seen multiple restaurants shutting shop due to the pandemic. However, the news of the closure of one…

“This decision has clearly impacted our reputation, which we worked so hard to build painstakingly over the last 25 years.” Said Mr. Sanjay Sapre, President…

Recently I came across a report released by Twitter on what consumers want to see from brands during the COVID19 pandemic. More than 70% of…

Imagine a situation- a common person based in Jamnagar, Kota, or for that matter anywhere in the country is highly disappointed with one of the…

Recently, I was invited to talk in a webinar on the management challenges faced by the infrastructure industry. As my area of work is reputation…

Scrolling through my Twitter feed, I came across a post on Association of Mutual Funds in India, AMFI’s latest campaign highlighting risks in mutual fund…