Articles by Nikky Gupta

The year 2020 witnessed an unprecedented disruption across industries, inducing the need to adapt, change and equip fast enough to address the changing needs of…

The year 2020 was inarguably a watershed year for the public relations industry. With a pandemic and the resultantly changing environment dictating new rules for…

With effective communication emerging as a bedrock of brand management strategies, Public Relations has evolved into a necessary component for brands and organisations. Once considered…

For any patient, a doctor or a hospital is his first port of call. Or, for many, their last ray of hope. Perhaps no professional…

PR and Communications as a business has greatly evolved in the last two decades. From the time when only an exclusive and select few companies…

According to a Brand Finance report, Covid-19 may cost 100 most valuable Indian firms a staggering $25 billion in terms of brand value. These are…

Effective communication is one of the critical elements of handling a crisis situation. When confronted by a crisis organisations do not just need to reconfigure…

Communications, image management and media relations have emerged as necessary components of brand management strategy in recent years. As more and more organisations – corporates…

As the world battles a pandemic of unprecedented scale, governments and healthcare systems have launched multi-dimensional efforts to contain the outbreak and ensure high risk…

Till as early as February, businesses across India were aggressively planning long term strategies for expansion, growth and diversification. Others were looking at ways to…