Views May 31, 2023 Is Content Measurable or Just Feel-Good for Brands? I ended my previous piece on the point of distribution. This one will start there too. Indians spend 4.9 hours a day on their phones….
Views May 17, 2023 Why is Content a Moat? Indians love stories. We live and breathe them everyday. We speak in parables, we breathe in fine tunes and we think in lyrics. According to…
Views September 15, 2017 What Communication in the UAE looks like? A friend of mine visited Abu Dhabi recently. She was invited by a leading firm for a high profile pitch. She had no idea of what to…